Case Study: Fatema Fashion House Doubles Repeat Customers

The Challenge

Fatema Fashion House had a large customer database but no way to re-engage past shoppers.

The Approach

Using ElevenPOS, they segmented customers by last purchase date and launched monthly SMS offers, paired with a points-based loyalty program.

The Results

• Repeat customer rate doubled within two quarters
• 35% increase in revenue from returning customers
• Loyalty point redemption became a top conversation starter at checkout