Wholesale to Retail Price Calculator

Bought a carton? Find the real cost per piece including transport, set a retail price that hits your margin, and check which supplier offer is really cheapest.

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Wholesale to Retail Price Calculator

Printed on:
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৳
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Retail price per piece

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Per hali (4)—
Per dozen (12)—
Whole carton (retail)—
  • Your cost per piece—
  • Profit per piece—
  • Real margin / markup—
  • Profit per carton (retail)—
  • Wholesale price per carton—
Runs in your browser — nothing is uploaded

Calculated with Eleven POS free business tools — https://elevenpos.online/en/tools/wholesale-retail-price-calculator

Guide

From carton price to shelf price

Retailers buy by the carton, box or dozen and sell by the piece. To price correctly you need the landed cost per piece: carton price plus transport and labour, divided by the pieces — including any free pieces in the offer.

Example: a carton of 48 at ৳2,880 plus ৳60 transport = ৳2,940 ÷ 48 = ৳61.25 per piece.

Margin vs markup

  • Markup is profit as a percentage of cost. 15% markup on ৳61.25 = ৳70.44.
  • Margin is profit as a percentage of the selling price. 15% margin on ৳61.25 = ৳72.06.

Mixing the two is one of the most common pricing mistakes — a "15% profit" target set as markup gives only a 13% margin.

MRP rules

Packaged goods carry an MRP (maximum retail price). You may sell below MRP but never above it — that is an offence under the Consumer Rights Protection Act 2009. If the MRP does not cover your cost, negotiate a better trade price.

Compare pack deals

Suppliers offer "buy 12, get 1 free" or a lower carton price. Use the second tab to compare the cost per unit of each offer — and remember that bigger packs only save money if you can sell them before they expire.

FAQ

Frequently asked questions

How do I calculate the price per piece from a carton?
Add the carton price and any transport or labour cost, then divide by the total pieces including free ones.
Should I price by margin or markup?
Either works if you are consistent. Margin is safer for planning because your profit and expenses are measured against sales.
What does rounding do?
It rounds the retail price up to the nearest ৳1, ৳5 or ৳10, so prices are easy to give change for and never fall below your target margin.
Can I sell above MRP?
No. Selling above the printed MRP is punishable under the Consumer Rights Protection Act 2009.

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